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Experience, tradition and professionalism. Ours is a story that has been handed down for three generations now and is carried forward with the passion of a family that has never stopped satisfying the dreams of its customers by making small and large desires come true every day.

Since 1939 we have selected the most prestigious brands of watches, jewellery, silverware and objects for our customers, enriching the offer with proposals with a unique design and unmistakable style of our own production, in addition to our production service on request for unique jewellery. Competence, seriousness and reliability distinguish the character of our service, a guarantee of quality capable of responding to the most demanding requests.

Ours is a simple story, made of enthusiasm and dedication, it is the story of an activity that has continued with pride for over 80 years. The tradition of our family was born in 1939 by the founder, Sebastiano D'Augusta, whose watchmaking skill, combined with his interest in stones and precious metals, has allowed us to progressively expand the business over the years, creating a consolidated and dynamics.

What we are today is the fruit of experience and professionalism enriched over time thanks also to Roberto, Sebastiano's son, who, starting in 1981, has picked up his father's mastery, passing down his best qualities, and to whom we they are joined by their grandchildren Sebastiano and Alessandra, giving life to the third D'Augusta generation.

Today we are present in the area in Milan with three sales points and one in Monza. Also present on social channels and on our online shop.



In addition to the historic shop in Piazza Gramsci, near the Arco della Pace, in one of the most exclusive areas of the city, it was added in 2009, in the historic center a stone's throw from the Teatro alla Scala, the Duomo and the Sforzesco Castle - the shop in via Dante, piazza Cordusio. In May 2015 the store was inaugurated in Piazza Argentina, along Corso Buenos Aires, one of the most commercially important streets in Milan. Furthermore, in 2017 a new store was opened in Monza in the historic center, more precisely in via Carlo Alberto 1, a stone's throw from the Arengario.


Since 1998 we have been present on the web with the official website and today, in line with market demands, we have developed an online shop to satisfy the needs of every customer and are always available to keep you informed about new products, services and events, through the our official social channels and our website.


Among the most popular brands with which we have had a close collaboration for years are: Anonimo, Alfier & St. Jhones, Antorà, Baume & Mercier, Bomberg, Chimento, Dodo, Damiani, Frederique Constant, Girard Perregaux, Jean Richard, Locman, Montblanc, Oris, Recarlo, Red line, Salvini, Tag Heuer, Tatiana Fabergé, Time App, Unoaerre, Venini, Wyler Vetta.

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