Cristiano Ronaldo TAG Heuer new ambassador


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Ballon d’Or two-time winner joins the team of brand ambassador

Cristiano Ronaldo nuovo ambasciatore TAG HeuerThe football superstar joins the stellar team of sporting celebrities and ambassadors of the Swiss watchmaking brand vanguard.

Chaux de Fonds, April 28, 2014 – TAG Heuer, the world leader in sports chronographs of prestige, is proud to announce the agreement with the football superstar Cristiano Ronaldo for a long-term partnership that makes the new ambassador TAG Heuer

Winner of two Golden Balls, Real Madrid striker and captain of Portugal to the next World Cup Soccer in Brazil, Cristiano Ronaldo joins the prestigious list of sports stars and celebrities who make up the team of TAG Heuer ambassadors, including actors Hollywood like Cameron Diaz and Leonardo DiCaprio, the WTA player Maria Sharapova, the world champion Formula One Jenson Button, the Rally world champion Sébastien Ogier  and the entire USA Oracle Racing Team , winner of the America’s Cup in 2013, winner of the America’s Cup in 2013, the current champion .

Among the ambassadors TAG Heuer past actors like Brad Pitt and Uma Thurman, the talent of golf Tiger Woods, the most legendary names in Formula 1 from Ayrton Senna to Kimi Räikkönen, Fernando Alonso, Sebastien Vettel and Lewis Hamilton.


“TAG Heuer is by far the best at what he does,” said the new TAG Heuer ambassador Cristiano Ronaldo, “and has been for over 150 years now. No other luxury brand has such strong ties with different sports at the highest levels. It’s absolutely elegant but at the same time unconventional, we share exactly the same determination: change the game completely, challenge the limits and establish its own rules. It ‘a great honor to be part of a legacy of such power and pioneering spirit. ”

Each TAG Heuer creation is a tribute to a full life, played at most of the arena every day, no other individual more than Cristiano embodies the greatest intensity concept,” says the CEO TAG Heuer Stéphane Linder. “Just as TAG Heuer, Cristiano demands perfection and comes into play more intensely than anyone else in his field.

It ‘the first time that TAG Heuer makes its entry in the world of football and it is perfectly in our strings do with Cristiano, to initiate a new trend, a new way to engage our fans. Sport is part of our tradition because we share the same values: motivation and discipline, determination to overcome their limits, never give up. We become part of the sports world in the role of official timepieces at the Olympic Games of 1920. We started timing skiing competitions in 1928, and Formula 1 racing in the seventies. The association between football and our long-lived connection with motor sports, in particular with its number one absolute and its interpreters more decisive, is really exciting. ”


Born on the island of Madeira in 1985, Cristiano Ronaldo dos Santos Aveiro (known as Cristiano Ronaldo or CR7) grew in his footballing Portugal before joining Manchester United in 2003, where he scored more than 100 goals in six years. Reached a record of more expensive player in history in his move to Real Madrid in 2009, his current contract makes him the highest paid footballer in the world.

Top scorer in the history of Portugal and the first player to score in the European League 40 goals in a single season, for two consecutive seasons, has also signed a record amazing 69 goals with 59 appearances in 2013, for all this he received the second Ballon d ‘Gold of his career in January 2014. He won several national championships and cups in Portugal, England and Spain, who won the Champions League in 2008, there is no doubt that Cristiano Ronaldo will continue to score record in the months and years to come and to improve his game to achieve ever higher.


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