D’Augusta Tradition

The first store in Milan.

D’Augusta Gioielli boasts a seventy-year long tradition that allowed them to open two stores of watches and jewellery in Milan.

It’s a short step from 1939, year of the business start, to the present day: in 1963 Sebastiano D’Augusta opens the first store in Milan, until in 1981 the location is moved to the store in Piazza Gramsci 12, led by his son Roberto.

Two years later, after a constant and continuous growth, thanks to a loyal clientele, on October 2009 a new store is launched, in Via Dante 3, in the heart of Milan.

Sebastiano D’Augusta, grandson of the company founder, is the leader of this new eminent store.

Sebastiano D'Augusta negli anni 50

Sebastiano D’Augusta in the 50s.




The secret is in professionalism and willingness towards the customers, who can count on a variety of watchmaking and jewellery brands, such as  Baume & Mercier, Breitling, Burberry, Girard-Perregaux, Hamilton, Jaeger-LeCoultre, Longines, TAG Heuer, LocMan , Chimento, Damiani, Recarlo.

D’Augusta Gioielli has a in-house studio that repairs and provides assistance on watches, also specialized in the repair of vintage pieces (the latest generation tools allow the creation of unavailable parts).

D’Augusta, jewels and watches, a name, a guarantee.

Sebastiano D’Augusta with his son Roberto in 1981

Roberto D’Augusta with his son Sebastiano in 2009